Media - Page 25

A New Era in TV Measurement The Media Rating Council (MRC) has achieved a significant milestone by accrediting Nielsen’s innovative Big Data + Panel approach to national TV measurement. This accolade comes on the heels of MRC re-accrediting Nielsen’s traditional panel measurement

Nielsen’s New Measurement System Gains MRC Accreditation In a significant breakthrough for advertising and audience measurement, Nielsen has received esteemed accreditation from the Media Rating Council (MRC) for its innovative Big Data + Panel technology. This cutting-edge system leverages insights from smart

The Media Rating Council (MRC) has just announced a significant milestone for Nielsen’s national TV measurement service. Following a comprehensive audit, the MRC has determined that Nielsen’s service, which includes enhancements through advanced “Big Data” sources and the incorporation of “first-party” data,

Nielsen has just received a significant endorsement from the Media Rating Council for its innovative Big Data + Panel TV ratings measurement. This groundbreaking approach merges in-depth panel measurements with vast data from cable, satellite, and smart TV sources, covering an impressive

Groundbreaking Accreditation for Nielsen’s Measurement Innovation In a significant move for television audience analysis, the Media Ratings Council (MRC) has officially accredited Nielsen’s Big Data & Panel National TV measurement. This groundbreaking solution merges traditional panel measurements with vast data gathered from